The Polestar brand was founded in 1996 under the name Flash Engineering. It was then the development team behind the Volvo 850 for the STCC touring car races. In the years that followed, it continued to prepare Volvo’s for different racing classes. In 2004, the company changed ownership, after which it was renamed Polestar in 2005. It continued to engage in motorsport and became Volvo’s official partner for its racing activities in 2009.
From then on, Polestar will officially focus on retrofitting existing Volvo models, for which the Polestar Performance division will be established. In 2010, Volvo and Polestar Performance will introduce a first road car, the C30 Polestar, which, however, does not go beyond the concept phase. The first road car to reach series production is the Volvo S60 Polestar, a sports version of that otherwise fairly business sedan. The station wagon variant V60 is also being addressed. After that, it no longer comes from street cars and organizational changes are made.
In 2015, the Polestar Performance division and the brand name will be completely bought by Volvo, the racing division will continue independently as Cyan Racing. In 2017, Volvo will announce future plans for Polestar. It will be a kind of sub-brand in itself, which will focus on sporty, electrically powered cars. After the exclusive Polestar 1 – a kind of plug-in hybrid Volvo S90 Coupé – which is being built in a limited edition, the brand presented the Polestar 2 in 2019. Model 3 is entered into.