Peugeot’s new small SUV, dubbed “Peugeot 1008”, is in development for Brazil. However, it would be the EV variant, which is simple and reliable and is expected to be called the “Peugeot e-1008” that will reach European markets for the entry-level segment. The design of the e-1008 is ongoing, but the direction is believed to be set.
Codenamed “Peugeot P44”, the Peugeot 1008 and electric version Peugeot e-1008 would feature a square design with traditional SUV proportions and increased ground clearance for a rugged look and maximized interior volume. The design suggests it will lock horns with the Jeep 516 and its all-electric variant. Stellantis CEO Carlos Tavares has asked Matthias Hossann, Peugeot’s new design director, to revise the designs created during the era of his predecessor Gilles Vidal, sources say. Vidal is now Vice President of Design for the Renault brand. With a length of 4.15 meters, the e-1008 will be significantly smaller than the e-2008.
The Peugeot e-1008 will share the e-CMP platform with the Peugeot e-2008. However, in order to be affordable for a larger group of car buyers, the e-1008 will use a compact battery and a less powerful motor, and will feature platform modifications to achieve the bargain price. For reference, the e-2008 uses a 50kWh battery pack that allows for a range of 310km/193 miles (WLTP) and a front motor that produces 100kW (136hp) of power and 260Nm of torque. The target range (WLTP) for the e-1008 could be around 250 km/155 miles.
The P44 project is part of the global “smart cars” program and could be a corporate cousin of the Citroen e-CC21, which is expected to be launched in 2022. We’ll know what to expect when Citroen’s small electric SUV breaks cover. A report from Noticias suggests that the Peugeot 1008 would be positioned above the Citroen CC21, which is expected to be called the Citroen C3 Sporty. This was to be expected given Peugeot’s relatively upscale positioning under Stellantis.
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The Peugeot e-1008 is around four years away from its first appearance in production form. A concept version could be presented by 2023. Expect the e-1008 in a carsharing-adapted version for shared urban mobility, a cargo utility version for last-mile deliveries, and a passenger model for personal mobility. Features should include an intuitive multimedia system, connected car capabilities, DC fast charging, reduced turning radius and low total cost of ownership.
The Peugeot 1008 for Brazil will be manufactured locally in Porto Real, and the Peugeot e-1008 for Europe will be produced in Trnava, Slovakia, according to the report. The introduction of the electric variant on the world market would depend on the infrastructure and government policy for electric vehicles.
Stellantis electric vehicle strategy
Stellantis plans to electrify most models in Europe with plug-in hybrid or battery-electric powertrains this decade. The company has set itself the goal of offering more than 96% of its models in a PHEV and/or BEV variant by 2025. By then, more than 75% of the models will be available as BEVs. By 2030, the company aims to increase this number to 100%.
Peugeot aims to switch to 100% electric vehicles in Europe by 2030
Peugeot CEO Linda Jackson has confirmed in an interview that all new Peugeot models on the European market will be electric by 2030. However, Jackson also mentioned that Peugeot still has to offer cars with traditional powertrains for the international market. Every brand under the Stellantis umbrella plans to go fully electric in the near future, and brands like DS, Alfa Romeo, and Opel will produce all-electric cars from 2026, 2027, and 2028, respectively. The platforms of the STLA series (Small, Medium, Large and Frame) will support this radical change.
Peugeot plans to launch the electric version of the 308 hatchback in 2023, and the next-generation 3008 crossover, which will be produced in France, will also feature an electric motor. By 2024, all Peugeot launches will be electrified.