Cadillac is one of the oldest car manufacturers in the world. It grew out of Henry Ford’s second car factory, the Henry Ford Company, in 1902. Cadillac is named after Antoine de la Mothe Cadillac, the founder of the city of Detroit (Motor City), Michigan.
The car manufacturer’s logo is therefore based on its family crest.
Cadillac acquired by General Motors
Cadillac was acquired by General Motors in 1909 and was already a premium brand by then. The car manufacturer was at the forefront of interchangeable parts, all-electrical systems on board and the fixed metal hood. After the Second World War, Cadillac was at the forefront of styling, for example with tail fins, panoramic windscreens and the frequent use of chrome.
Traditionally, American car brands play a marginal role in the margins of the Dutch car world. The farmer does not know it, but our tax system is not exactly cooperative. From 2005, Cadillac offered the BLS, which was based on the Saab 9-3 and managed to achieve relatively reasonable sales.