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Aston Martin

Aston Martin was founded in London in 1913 by Lionel Martin and Robert Bamford. The brand name is based on the fact that Martin took part in the Aston Hill hill climb with a self-built car and that this association would be good for the image of their brand.

Aston Martin and James Bond

Aston Martin has experienced countless deep lows and big highs. The brand went bankrupt numerous times. Only from 1947, when industrial and tractor manufacturer David Brown took over the brand, did Aston Martin prosper for some time. The DB5 was James Bond’s car in the 1964 movie Goldfinger. In 1972 Brown sold Aston Martin and started a period of trial and error, (almost) bankruptcies and takeovers. Still, in 1986, Aston Martin provided the car for James Bond in the movie The Living Daylights.

Takeover of Aston Martin by Ford

In 1987 Ford took over Aston Martin and in 2003 Aston Martin announced its return to racing, working with Dave Richards’ Prodrive racing team. But in 2006, Ford sold most of the brand to a consortium led by the same Richards. Mercedes-Benz now holds 5 percent of the shares in Aston Martin, it supplies engines and, from 2014, also electronics.

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